Car personalization has been popular ever since. In which level it was applied depended on many factors like the availability of options from the car manufacturer itself or the artistic skills of some of its customers.
Today, car manufacturers already offer a wide range of pre-defined options. In the end though, options are limited to colors, finnishes and interior materials. This widely known car-configuration is already adapted within the automotive industry.
Beyond full-option
To stand out from the competition car brands are emerging towards more complex customization options. With new technologies like 3D printing and legacy manufacturing technologies like lasercutting and CNC, car parts can get personalized on a more advanced level.
MINI decided to tap into this, and became a pioneer in offering next level car individualization through an online platform where the end-consumer can personalize and design car parts for their own vehicle.
In order to enable personalized production at scale, the MINI yours customised experience runs on Twikit’s Twikbot platform technology. Our universal software supports the full customization journey, from product input, where all personalization assets are created, to front-end customer experience and the right output for production.
