The International Space Station has served as the world’s most unique laboratory for two decades, hosting hundreds of scientific experiments, crews of astronauts and even the occasional slime.
But now, NASA, one of the space station’s primary operators, is preparing to oversee the largest push of business activity aboard the ISS. Later this month, up to 10 bottles of a new Estée Lauder (EL) skincare serum will launch to the space station, a NASA spokesperson told CNN Business. NASA astronauts are expected to film the items in the microgravity environment of the ISS and the company will be able to use that footage in ad campaigns or other promotional material.The details of those plans were first reported by New Scientist magazine.If the footage is used in a commercial, it would not be the first advertisement filmed in space; nor will it be the first time NASA has worked with corporate advertisers. But it will mark one of the most high-profile cases of NASA offering up the American portion of the space station for capturing zero-gravity footage of a product.The Estée Lauder partnership will continue NASA’s years-long push to encourage private-sector spending on space projects as the space agency looks to stretch its budget beyond the ISS and focus on taking astronauts back into deep space. Those efforts include allowing the space station to be used for marketing and entertainment purposes.
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