The outlet reveals (via Android Authority) that the ads start playing before the screensaver hits the screen and are usually sponsored messages from LG or its partners. The review highlighted one specific ad for the LG Channels app: LG’s free live TV service with ads. FlatpanelsHD adds that according to LG’s ad division, users will soon start seeing ads for other products and services.
The review mentions that “some of the ads” can be disabled, and there’s also an option under ‘Additional Settings’ to disable screensaver ads. But it’s almost sinful to push ads on a $2,400 device.
What makes this whole thing more bizarre is that, according to the review, LG pushes the same ads with the same frequency on its cheaper offerings. Oddly, it does nothing to differentiate the experience of purchasing a high-end model from an entry-level one. The brand’s OLED line is already pricey, but the G4 is allegedly “one of the most expensive TVs on the market,” according to FlatpanelsHD. I can only imagine how this will play out for the South Korean company. As FlatpanelsHD said, “LG must reconsider this strategy if they want to sell high-end TVs.”
Source: LG Wants to Show You Ads Even When You’re Not Watching TV
Unbelievable this
Robin Edgar
Organisational Structures | Technology and Science | Military, IT and Lifestyle consultancy | Social, Broadcast & Cross Media | Flying aircraft