Especially they want webmasters to add stuctured data:
by adopting microformats or RDFa standards to mark up their HTML and bring this structured data to the surface. This will help people better understand the information you have on your page so they can spend more time there and less on Google. We will be rolling this feature out gradually to ensure that the quality of Google’s search results stays high
Some more information about Structured data here
More information on Microformats
and more on RDFa
Robin
razor@edgarbv.com
https://www.edgarbv.com