The AI Act needs a practical definition of ‘subliminal techniques’ (because those used in Advertising aren’t enough)
While the draft EU AI Act prohibits harmful ‘subliminal techniques’, it doesn’t define the term – we suggest a broader definition that captures problematic manipulation cases without overburdening regulators or companies, write Juan Pablo Bermúdez, Rune Nyrup, Sebastian Deterding and Rafael A. Calvo. Juan Pablo Bermúdez is a Research Associate at Imperial College London; Rune Read more about The AI Act needs a practical definition of ‘subliminal techniques’ (because those used in Advertising aren’t enough)[…]