Allthough you lose quite a few subscribers, you keep the subscribers who are interested in your messages and you increase conversions. You won’t be put on a spamlist (if you mail a subscribed list with an option to unsubscribe). It also outperforms using social media.
Extreme Email Experiment: How Much Is Too Much?.
Robin Edgar
Organisational Structures | Technology and Science | Military, IT and Lifestyle consultancy | Social, Broadcast & Cross Media | Flying aircraft
robin@edgarbv.com
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