Meta Platforms Inc. was hit with a €798 million ($841 million) fine by European Union regulators by tying its Facebook Marketplace service to the social network, the US tech giant’s first ever penalty for EU antitrust violations.
In a groundbreaking decision, the European Commission ordered Meta to stop tying its classified-ads service to Facebook’s sprawling social media platform, and refrain from imposing unfair trading conditions on rival second-hand goods platforms.
“Meta tied its online classified ads service Facebook Marketplace to its personal social network Facebook and imposed unfair trading conditions on other online classified ads service providers,” EU antitrust chief, Margrethe Vestager, said. “It did so to benefit its own service Facebook Marketplace.”
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The decision follows a probe into how Meta leverages Facebook’s billions of users to squeeze out rivals. EU watchdogs said Menlo Park California-based Meta also used data from rival platforms that advertised on Facebook to boost its Marketplace service.
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Amazon.com Inc. dodged EU fines in a similar case in 2022, targeting how the US. ecommerce firm allegedly pillaged rivals’ sales data to unfairly favor it own products. Regulators accepted a number of proposals from Amazon, including a vow to stop using non-public data on independent sellers on its marketplace for its competing retail business.
Facebook’s Marketplace has also been targeted by other regulators. It settled a probe with the UK’s Competition and Markets Authority after agreeing to a slate of concessions.
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While the EU can levy fines of 10% of global sales, its penalties are usually much smaller and take into account severity of the allegations and the sub-markets involved.
That’s led to frustration among regulators and a clamor for tougher remedies, including more structural solutions. Like the US, the EU has been weighing a potential breakup of Alphabet Inc.’s Google to allay concerns over its adtech dominance.
The new Digital Markets Act bolsters traditional antitrust law by placing strict guardrails on Silicon Valley firms.
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Source: Meta Fined €798 Million by EU Over Classified Ads Dominance – Bloomberg
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