[…]
Nike’s argument is that Max 1 is too similar to its longtime “Air Max” shoe line, including other “Max Force 1” products and other variations that include similar keywords. Verstappen had named his line of products after himself and his current racing number but encountered legal trouble soon after launch.
The Benelux Office for Intellectual Property—essentially The Netherlands’ trademark office—issued a report that Verstappen’s Max 1 brand carried a “likelihood of confusion” and posed a risk of consumers believing Max 1 products were associated with Nike.
Nike went as far as claiming that some designs in the Max 1 catalog were too similar to the apparel giant’s, while also alleging that the word MAX was prominently used and likened to Nike apparel. For these reasons, Verstappen was reportedly fined approximately $1,100 according to Express.
[…]
Source: Nike Blocks F1 Champ Max Verstappen’s ‘Max 1’ Clothing Brand
1. What about Pepsi Max
2. What about the name Max being much much older than Nike (so prior use)
3. What about people going around using the word max as in eg ‘that’s the max speed’ or ‘that’s the max that will go in’?
3. What the actual fuck, copyright.
Robin Edgar
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