A federal class action lawsuit filed last week in California alleges that the Walt Disney Company is violating privacy protection laws by collecting children’s personal information from 42 of its apps and sharing the data with advertisers without parental consent.
The lawsuit targets Disney and three software companies — Upsight, Unity, and Kochava — alleging that the companies created mobile apps aimed at children that contained embedded software to track, collect, and then export their personal information along with information about their online behavior. The plaintiff, a San Francisco woman named Amanda Rushing, says she was unaware that information about her child, “L.L.,” was collected while playing mobile game Disney Princess Palace Pets, and that data was then sold to third parties for ad targeting.
Robin Edgar
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