This article is a general primer on how to get players to continuously play your game, which in the world of the MMPORG is a very important element, using a behavioural model.
Gamasutra – Features – Behavioral Game Design.
This article is a bit more cynical and compares the above techniques to addiction creation and illustrates the theory with specific examples from World of Warcraft.
Cracked – 5 Creepy Ways Video Games Are Trying to Get You Addicted
Robin Edgar
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