Neuromarketing Posted on April 4, 2008 by Robin Basically it’s having a look at which areas of the brain activate when you make a purchase. Once you know that, you can rig people up to brain scanners, show them different ads and see if the areas light up. If they light up – hey presto: good ad! And then fine tune it. Is this kind of advertising a bit too much manipulation, like subliminal advertising is considered to be, though? Robin razor@edgarbv.com https://www.edgarbv.com
